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Join Always at Keeping girls in school.

Her life was just perfect the other day. You know when she could play freely with whomever she wanted. Why is she all of a sudden being warned to keep off boys? Like playing with boys would suddenly give her a plague.

Ever since the bloody scare, her mother, her aunties, even her cousin had turned into some mystical griots, talking to her in parables. “You are now a woman, be careful with boys”, was the advise she got from all of them. Why does growing into a woman have to be this hard?

God knows how she likes to take life with her big spoon. It might not be much, but to Justina, it’s everything – her freedom, her confidence, and most importantly, her performance at school.

Now she has to stay away from school once a month, because sanitary pads do not qualify in the priority list. “Those are luxuries bought by the rich”, her mother once said. “You are a smart girl, improvise.” She advised her.

She did improvise. She tried old rags last month. And she will live to regret this for the rest of her teenage life. Everyone in her class could tell where the foul smell was coming from. She could not stand her own stench. She kept on going to the latrine to check if she had messed her uniform, her sweater constantly tied on her waist.

Why does growing up have to be such a burden? Just the other day, she was climbing guava trees with Okello and Omollo, the cheeky twin brothers in her class. She was better than all the boys in her class at climbing trees.

Today is one of those days, just five months since she started her period. She is only 13 years old- so these are going to be many dirty months. Justina has decided not to go to school for the three days each month because her dignity is at stake. She cannot risk making a fool of herself and being the laughing stock of the whole school.

The other day she overheard some girls in her class saying they exchange sex in for sanitary towels money- that’s a lot of work for something that ends up in the rubbish. She does not even like boys that way yet. Men with money are older, almost the age of her father. The thought just freaks her out. Even if she had extra pocket money, wouldn’t the best choice be to buy that new dress that her mother has been promising her every year?

Let her cry today, tomorrow the sun might shine and change her fate. Tomorrow she will return to school and compete with every classmate who has been constantly in class. Tomorrow, she shall make good of her chance at education. But today, let her cry herself to sleep.

Puberty should never leave girls like Justina without hope of an education. Always has for over 10 years been known to run initiatives to keep girls like Justina in school. Through Always Keeping Girls in School Program, they distribute free sanitary towels to girls from underprivileged areas. They also educate these young girls about health issues, building their self-confidence and teaching them how to budget and save.

In collaboration with the Government and other partners, Procter & Gamble, the manufacturers of Always sanitary towels, P&G has been able to distribute over 8 million sanitary pads to more than 100,000 girls across Kenya.

From now through to December 2017, P&G is running an in-store campaign that aims to provide over 10,000 girls with a full year’s supply of sanitary towels. To take part in this noble initiative, you can visit all the major supermarkets and mini markets in the country. Let us keep girls like Justina in school.

“Stand Up Campaign”, Share your inspiring stories.

Always Brand Ambassdor Kenya Basketball captain Silalei Owour and Kenya's first marine pilot Elizabeth Marami

Always Brand Ambassdor Kenya Basketball captain Silalei Owour and Kenya’s first marine pilot Elizabeth Marami

Always, the world’s leading feminine care brand, launched the “Stand Up” initiative in Kenya, on November 11. The initiative seeks to encourage the Kenyan girl child to stand up for her dreams and aspirations.

Kenya’s first marine pilot, Elizabeth Marami together with Kenya women’s basketball captain Silalei Owour, are the brand ambassadors for this campaign. They will work together with the Always brand to share their stories of how they stood up to make their dreams come true. Their stories are meant to encourage Kenyan girls to share their #AlwaysStandUpKe moments.

Ms. Marami, Kenya’s first female, and youngest marine pilot noted that she is excited to tackle the issue of confidence among girls, something she also experienced growing up. “I am so excited to work with Always to tackle the issue of confidence among girls. I would like to show my fellow Kenyan girls that they too can stand up and become what they have always dreamt of”, she said. “I am proud that my mother stood up for me and that is why I ended up pursuing my dreams and excelling, even though there are only a few women in my profession,” added Ms. Marami.

Always Brand Manager, Mr. Evanson Mwaniki said the initiative hopes to empower girls to pursue their aspirations regardless of obstacles they may face.

“Nine out of 10 of Kenyan girls feel pressured to hide their beliefs, be less feminine and take fewer risks. It is our belief that this initiative will help us refocus our efforts on ensuring girls stands up for what they want to be and set highly rewarding goals,” Mr. Mwaniki said.

“No girl should feel she can’t stand up and do something because of her gender”,  Ms Silale, Kenya Basketball captain said. “Whether it’s playing basketball or being good at people skills, girls should have the confidence and self-belief to do anything and everything they want”, she said echoing the sentiments of the campaign. “I understand why girls wouldn’t feel comfortable doing a particular activity that society ascribes as typically ‘male’. And this is why I am very proud and believe it is time for me to #Always StandUpKe for them”, She added.

In 2014 Always started the global #LikeAGirl campaign, highlighting how the phrase to do something “Like A girl” had become a negative one. Earlier this year the next phase of the campaign began globally with creation of the Always Global Confidence Teaching Curriculum.

The new confidence teaching curriculum, incorporating the latest research on confidence-building, is being co-developed by Always and education-thought leaders and experts. It builds on Always’ 30 year heritage in puberty education and will reach up to 20 million girls in 65 counties per year. Additionally, TED, the non-profit devoted to spreading ideas, has committed to support Always in teaching confidence to young girls.

We all have those moments which we had to stand up to achieve our dreams. You can also share your story and be part of #AlwaysStandUpKe diary. Just share what you stood up for, and how you have taken steps to achieve it. Post these stories on the Always Girls Facebook page. You can also follow inspiring stories on this page.